– The Protector of our community
– The “Nickname” to Ajax Cape Town FC
– We are the “Urban Warriors”
The foundation of the Urban Warrior visual language is developed off a platform of gritty ancient warrior imagery be it photographic or illustrative.
The imagery is then combined with visuals depicting modern day urban environments. The image style of the urban environments should always be a combination of illustrations and photography using desaturated tones and distressed graphic effects.
The warrior imagery and the urban landscape elements can then be overlaid with any one of the Urban Warrior identities, the secondary variation of the logo being often the most suitable for this type of application.
